![]() ![]() It is by its very nature segmented unlike almost any other, due to the incidence of government-backed community fitness groups a concept fairly unique to France. 1 Introduction Amongst that of all the nations of Europe, the French gym market is undeniably one of the most interesting to study. 28 Appendix 9: Old and new website design. 26 Appendix 4: Neighbour villages Saint-Orens-de-Gameville. 25 Appendix 3: Industry and residential area in Saint-Orens-de-Gameville. Appendix 2: Region Saint-Orens-de-Gameville 2. 25 Appendix 1: Region Saint-Orens-de-Gameville 1. 14 4 Target analysis and current positioning. 13 3.7 Productivity, process and quality. 6 3 Internal Analysis: The Marketing Mix. ![]() ![]() Table of Contents 1 Introduction.4 2 External Analysis: Porters Five Forces.4 2.1 Industry rivalry. TOULOUSE BUSINESS SCHOOL (TBS) Formin: Creating customer value for a fitness club Term paper for Service Marketing Winter Semester 2014/2015 Lecturer: XXX Anton Wischnewski, XXX (Names of other group members are excluded) BA12 in International Business / International Trade Student-No. ![]()
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